2. December 2009 | Peter Čambál
What we do, actually?
In order to understand us: a simple glossary of terms, which you can meet in our work.
corporate image
Everything that is visually characterising, mainly outwards, a company, (or, exceptionally, an individual). Often, the terms like visual style or corporate identity is used. The basic element is often the logo — a symbol, sign or inscription, which contains (not necessarily) the company name or bears its characteristic (from Sony to Apple or Nike). The greater brand awareness is, the less descriptive elements are needed. (eg, Apple or Nike).
logotype
logo, trademark, symbol, name, brand
corporate visual style
business cards, letterhead paper, letterhead documents, info system, website
visual style applications (labels, car stickers, signboards)
media communication
ad campaign
print advertising
multimedia commercial
radio spot, tv spot, a web banner, website
outdoor advertising
billboard, abribus, megabord, substandard media
webdesign
coding, web design, design and implementation of websites
graphic design
typography, typesetting, cover, graphic works (prints, books, notices, posters)
spatial design
interior design (equipment, furniture, colors, lighting), the implementation of the interior (paintings, artworks, paintings, murals furniture)
artifact
any artwork – paintings, graphics, sculpture
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